CASE STUDY: DALYELLUP COMMUNITY CHRISTMAS FESTIVAL
The Dalyellup Community Christmas Festival is organised by the Dalyellup Collective each year for the local community to come together and enjoy an afternoon of activities and great food, followed by an evening of entertainment, Christmas carols and a visit from the big man himself! (Santa haha).
​
In 2023, Lisa from the Dalyellup Collective approached Yellow for some marketing and design assistance - talk about a fun and heartwarming project to be a part of!
Television advertisement by Milkman Digital, using design assets from Yellow Digital.
MARKETING THIS ICONIC FAMILY EVENT TO A BROADER AUDIENCE
To assist the Dalyellup Collective team with this annual event, Yellow Digital:
​
-
Sponsored the creation and design of a website for the festival
-
Created a logo (left) for the Festival to use year on year and establish brand recognition in the community
-
Ran Meta advertising for both sponsors and event awareness
-
Created print (and web) materials including posters and programs
-
Managed their social media platforms for 2 months in the lead up
-
Assisted with t-shirt designs for volunteers
-
created an Instagram page and posted regularly
-
Sponsored live Instagram Stories throughout the event and assisted with volunteering
CLIENT
