BRANDING IS MUCH MORE THAN JUST A LOGO.
Branding is the art (and science!) of crafting a unique and cohesive identity for your business, including everything from your logo and visual elements to your messaging and customer experience.
A brand goes beyond mere aesthetics - it is the narrative that distinguishes your business from others in the market. A well-thought-out brand identity can make the difference between audiences wanting your goods and services, or going to your competitors.
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At Yellow Digital, we're not so focused on making a brand 'pretty'. We deliver brands that will get you results.
GOOD BRANDING IS ALL ABOUT PSYCHOLOGY, ART AND SCIENCE...
The benefit of hiring a professional marketer or designer to create your brand from the beginning, is that you can rest assured knowing that research has been undertaken into your target audience.
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Marketing involves customer behaviour and psychology. We know what colours attract certain people, what shapes are more likely to draw in males vs females, and exactly which design trends will see their way out in the next few years.
THAT SOUNDS GREAT, WHAT'S THE PROCESS?
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Step 1: QuestionnaireFirst we need to work out who you are, your business name, your service area, your target market, and your requirements. You will be sent a questionnaire asking you about your business, competitors, and what makes you unique in the market.
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Step 2: Logo DesignFrom here, I will set to work designing you a unique logo that encapsulates your brand's essence and identity. You will be presented with 2 logo versions, with rationales. Simply select the option you'd like to proceed with, and request up to 2 rounds of revisions until you are 100% satisfied with the final result. OPTIONAL EXTRA: At this point, you can choose to have additional visual branding elements added (for a charge). These can be used as a brand pattern, as decorative elements, or to help aid your audience in recognising your brand easily.
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Step 3: Logo DeliveryOnce you're satisfied with your new brand identity, you will be supplied with: PRIMARY LOGO: To be used on the majority of your marketing collateral. - Full colour version - 'Reversed' version (for when your logo is being used on a coloured background) - White version - Black version all in RGB and CMYK, in .ai, .svg, .png and .pdf formats. SECONDARY LOGO: To be used in marketing collateral where the Primary Logo doesn't quite work or fit the space. Your secondary logo may have a few elements shuffled or dropped for legibility. - Full colour version - 'Reversed' version (for when your logo is being used on a coloured background) - White version - Black version all in RGB and CMYK, in .ai, .svg, .png and .pdf formats. SUBMARK LOGO: A very simple version of your logo - typically including a shape or a graphic element from your brand with a nod to your brand name. - Full colour version - 'Reversed' version (for when your logo is being used on a coloured background) - White version - Black version all in RGB and CMYK, in .ai, .svg, .png and .pdf formats.
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Step 4: Optional Add-OnsOnce you have your logo, you can choose from a range of options to give your brand the best foot forward into your market. Get in touch if you'd like a quote on: - Brand Guidelines - Establishing a Brand Voice and Tone - Web Design - Printed marketing materials - Setting up your social media channels (or check out the Courses tab!)
