CASE STUDY: EDITH VALLEY
Edith Valley is a stunning events and wedding venue in the South West of WA. Nestled amongst the trees and natural bushland, Edith opens onto sprawling grounds complete with 4 seperate ceremony locations (and an incredible reception hall).
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Edith Valley's Venue Manager, Sue-Ellen, is renowned by brides throughout WA as being amazing at creating seamless, well-organised days that take all of the stress off of their shoulders.
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Sue-Ellen needed a bit of assistance with a logo redesign and updating her print materials, which then turned into a social media management plan and a beautiful client-agency relationship.
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Without using any ad spend, Yellow has increased Edith Valley's Instagram following by 310 followers, and Facebook content is reaching an average of 5.3k people per month.
THE KEY TO GREAT SOCIAL MEDIA IS...
CONSISTENCY!
Having a social media presence is essential in the modern business landscape, but making sure you're keeping a schedule that you can maintain is key.
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Edith Valley have been a social media client of Yellow's for almost a year now, and each month their social followers are growing without any paid advertising, due to consistent posts that are of interest to their target market - couples looking to get hitched.
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We've seen fantastic engagement across Instagram in particular - a goldmine for the wedding industry. Edith's posts are a mix of entertaining, informative, and visually stunning, thanks to the gorgeous photographers who shoot at Edith Valley's weddings, and Yellow's Behind the Scenes and venue content included in their Plan.