CASE STUDY: LEAF & LACE

Bron from Leaf and Lace came to me with her incredibly exciting business idea - wedding dresses that are more 'alternative' than your traditional dresses, and much more affordable for the everyday bride. 

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We took a deep dive into who her target audience and dream clients actually were, including their interests, hobbies and wedding venues of choice, and from there I created a brand that incorporated a tattoo-style handrawn element (using the traditional scroll/banner and detailed line work), and the natural flora of WA. 

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Our target bride is full of feminine energy, creativity, boldness and moxie. They're not afraid to be different, and are proud of their authentic selves. They want a wedding dress that reflects both grace and attitude - so they go to Leaf and Lace. 

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Using the provided brand pattern and logo, Leaf and Lace were able to create their own website which you can see here.