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CASE STUDY: CITY OF BUNBURY - SUMMER LOVIN'

The City of Bunbury run a number of events throughout the summer seasons, encouraging families, teens and kids to get out and experience all that the city has on offer. 

In 2023, the City of Bunbury approached Yellow Digital to come up with a brand identity for their new brand umbrella for summer events - Summer Lovin'. 

The brief was to be fun for all ages, utilising pastel colours and to include a package of 10 illustrated graphics.

The Summer Lovin' brand will be used for the next 5 years across Bunbury, with a slight variation on the primary logo each year. 

A BRAND FOR FAMILY FRIENDLY SUMMER EVENTS!

Although initially a pretty open brief, I already had a pretty strong idea of where I wanted this brand to go. The City of Bunbury marketing team were all onboard with my vision, and after a couple of meetings we'd established a look and feel, as well as what we wanted the illustrations to include. 

Each illustration accompanying the Summer Lovin' brand has been hand illustrated by Yellow Digital, and the final brand encompasses all events from outdoor cinemas, to markets and the iconic Christmas Parade! 

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CLIENT 

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FEEDBACK

"Lauren from Yellow Digital has provided Enable WA (a registered  NDIS disability service provider), with consistently high quality communications, marketing and graphic design expertise since 2020.

Lauren is an expert in this field, and can be absolutely relied upon to deliver on time and on budget every time.  Thanks to the work Lauren has led, we have significantly increased our social media profile, plus developed strong brand recognition and consistently with our publications that have a distinct ‘Enable WA’ look and feel. She's also raised our profile in the regions we operate in, streamlined our digital touchpoints and explains her marketing reports in terms that we are familiar with (not full of jargon!). Thanks for everything you do!"

David Naughton
Cert MHN RN BN MPH FCHSM CHE 

Chief Executive Officer

Enable WA

BRAND
DESIGN

LIKE WHAT YOU SEE?
GET IN TOUCH TO SEE IF WE'D BE A GOOD FIT TOGETHER!

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